Despite the billions in endless marketing on all major children’s programming avenues, even kids are eating less disease-breeding fast food. That’s the declaration from the latest statistical study on fast food consumption that comes along just as McDonald’s continues to lose profits month after month.
And we’re not talking about a small change here. You have to remember that the fast food industry absolutely thrives on convincing children to eat their chemical-laden garbage. It’s the heart of their ‘unchanging market’ as I would call it. A market that, quite unfortunately, cannot process the reality of what they’re eating.
After all, how many times do you recall chowing down on some french fries as a young child and only thinking about the next bite? You weren’t concerned with the toxic ingredients like high-fructose corn syrup, MSG, trans fat, plastic yoga mat chemicals, preservatives, and the medley of other items that you were consuming.
Whether it’s the parents or the failing appeal of barely passable ‘food,’ we are now seeing a statistical decline in children chowing down as their ancestors did. Between 2003 and 2010, the percentage of children eating fast food on any given day went from a high of 39% to a lower 33%. It’s not perfect, but it’s also data from 2003-2010. I suspect if we examined the data from 2010 into 2016, we would see a much sharper decline.
Still, it’s progress.
Using data from the National Health and Nutrition Examination Surveys, coauthor Colin D. Rehm is one of the first to actually look into the meta data of what children are actually eating. Previously, other studies focused on much less serious (and more profitable) issues like whether or not children preferred chicken nuggets or burgers.
According to Rehm:
“Most prior studies have focused on menu items, but this (one) actually looked at what children are eating… The take-home message is that changes can be made, whether they are due to consumer preference or due to what the restaurants have done themselves.”
He’s absolutely correct. Changes can be made, and we are seeing them already in the functional economy as McDonald’s nears its financial low point. It’s only as parents truly begin to discover what’s in their food that they make the conscious effort to protect their children as well. This transition, even in children, is happening on a level that we have truly never seen before when it comes to the food supply.
Even children refuse to buy into the marketing lies spewed by companies like McDonald’s, who refuse to adjust their menu to suit those who do not wish to devastate their bodies with low quality food.