life-saving ingredients into their next formula, right? As it turns out, 9 out of 10 Big Pharma companies actually spent more on their sales and marketing than their research and development.
In the infographic below, checkout the 2013 spending habits of the top 10 Big Pharma corporations:
Click the image for a larger version.
So how do they do it? Quite simply, they spend billions marketing their pharmaceuticals with smiling models and nature-filled backdrops.